The unconcerned usage of menstrual hygiene products and the diseases resulting from them have been a cause of concern for both, Co-founder Nazish Mir (aged 26) and her cousin, Co-founder Ali Mir (also aged 26). In face, Nazish lost a dear friend to Toxic Shock Syndrome (TSS), which is caused by the usage of poor-quality menstrual hygiene products.
They happened to meet co-founder Monica Bindra (aged 47), a chemical engineer by profession as well as an experience market research and entrepreneur. She too shared the same concerns as the other two co-founders regarding menstrual hygiene. She is also the mother of a young daughter who frequently complained about developing rashes and irritation due to the sanitary napkins that she was using at that time.
Hence, the three founders joined hands with a mission to provide high quality, comfortable, and yet eco-friendly feminine hygiene products. This led to the birth of MyLaiqa.