Being a part of the feminine hygiene market since 2012 (Aged 19) when I was in the UK studying my undergraduate. I lost a close friend of mine, Mohiney to Toxic shock syndrome (TSS) which was caused by using a plastic laden tampon. Post that I have launched two brands, the first being in the UK called Here we flo, for which I structured the business and was the founder. As of today, the brand has been sold to different entities in the UK and I came to India to work towards a greater future for a lot more people.
LAIQA sanitary pads and Liners, a biodegradable Sanitary Napkin made for the women of India, keeping in mind their menstrual flow and climate. Yes, natural means, I will not be impacting a large number of women from day one but we need to start somewhere, and I'm starting where it is feasible, where there is revenue and profit so that I can accumulate enough to make a product that is basically free of cost for the underprivileged. The Robbin Hood of sanitary napkins, charge the rich donate to the poor!
What is Biodegradability?
On the outset of this conversation I would like to bring to all your notice what Bio-Degradable actually means, the ability to be decomposed by bacteria or other living organisms and thereby reducing the land dumping - avoiding pollution. In today’s day and age where the consumers are facing severe issues with landfills and tangible pollution, bio-degradable products are a necessity. We must start from trying to push for necessity products that are used daily to become bio-degradable as they are the ones that affect the pollution levels most, they are consumed daily and result in immense landfills due to the overuse and dependence on such products.
When did the concept of bio-degradability come into notice?
The concept of bio-degradability was first introduced to the world in the 1970s when scientists started to notice the over-dependence on plastic, a commodity that was very harmful to the earth. The attributes of plastic meant over time we would have a reduced amount of space for utilisation as plastic does not decompose by itself. If we do look to process it in the form of setting it on fire or dissolving it, it results in more negative externalities like air and water pollution which is just as bad if not worse.
In 1975 they realized that plastics are a nuisance and if not irradiated today they will become a bigger problem tomorrow. As of today in 2019 we are looking at a Pan India ban on plastic. India is a third world country that has an excessive amount of people who are uneducated or do not have the knowledge and understanding of the negative externalities that are emitted due to the malpractice they are continuously carrying out, as they misuse plastics. As of today, you will see restaurants are using biodegradable materials; schools have stopped using plastic-based products and have shifted to other materials that can inculcate the habit of using safe products which will not impact the body of our mother earth.